Understand your markets
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Effective marketing starts with understanding the market. We want to know who our audiences are, where are they and what influences their decisions about their education. Having a strong reputation and stimulating word of mouth referral is the holy grail of education marketing - yet few organisations invest in understanding their marketing position - preferring to invest in high budget spend on advertising and promotions. Our bespoke research offer allows schools and colleges to develop their brand positioning and messaging and develop targeted marketing activities to greater effect.
We provide a comprehensive range of research options to help schools and colleges fully assess their market position, understand their reputational strengths and weaknesses to develop strategies that will raise your marketing activity to reach the right audience and improve perception and engagement.
We combine qualitative and quantitative methodologies to create research solutions that are relevant to your organisation rather than bland off the shelf packages. We draw on our extensive experience and don't hold back on making clear recommendations based on findings that draw on our knowledge and expertise in education marketing so you get a research and consultancy package in one.
We offer competitive pricing and each project is tailored to your specific needs so you can easily put recommendations into action.
Research options include:
Reputation and Perception Audits
Marketing and PR Reviews
Enrolment Trend Analysis
Parent/Student Satisfaction Surveys
PR Evaluation and Impact Assessment
Internal and External Communications Reviews
Brand Awareness Evaluations
Market Share Analysis
Feasibility Studies (New Curriculum and Campus Developments)
Labour Market Insights/Analysis