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Strategic Marketing for Independent Schools and Academies

We specialise in supporting independent schools and academies to maximise their marketing exposure, build and consolidate reputation and underpin their market position.

The independent sector has faced enormous pressure during the economic downturn, however with an improving picture, lessons have been learned particularly with increasing pressure from the high quality end of the state sector, parents are seeking reinforcement of the value-add of an independent school education.

Our consultancy includes:

  • Review of market position and reputation with key markets
  • Supporting the development of a core proposition and communicating that to the market
  • Brand development to ensure the visual identity reflects the core proposition and the character and attributes of the school
  • Marketing and communications strategies to reach current, new and emerging markets
  • Tactical support with areas such as PR and media; digital strategies; marketing campaigns etc.
  • Recruitment, mentoring and support of staff - guiding strategy implementation

We have worked with independent schools in the UK and in in Australia and New Zealand including:


  • Friends' Schools' Council (UK)
  • Sidcot School (Somerset)
  • LVS Ascot (Berkshire)
  • LVS Hassocks (West Sussex)
  • LVS Oxford (Oxfordshire)
  • Millfield School (Somerset)
  • Eltham College (UK)

Australia & New Zealand

  • Chilton St James (Wellington)
  • Eltham College (Melbourne)
  • Kincoppal Rose Bay ( Sydney)
  • Lauriston Girls (Melbourne)
  • Melbourne City School
  • Melbourne Girls Grammar
  • Noosa Pengari Steiner School (Noosa)
  • Presentation College (Melbourne)
  • St Kentigerns (Auckland)