WM College

This is one of our newest clients and we have achieved so much in the 18 months we have been working with them. We started our work with a full review of the college’s marketing – from approach, to strategic alignment and best practice comparison. One of the key findings was the college had a confused brand – its official name of the Working Men’s College had a long history as the oldest adult education institute in Europe. However, its name did not sit well with some as a representative of diversity and progression. Various attempts to rebrand had already been made which generated more confusion.

The Principal has a clear mission for the college to fulfil its social purpose while at the same time reaching new and emerging markets. Our main focus in the first instance, was to lead a comprehensive brand consultation with key stakeholders and present options for a re-brand for the future.

It was important to retain the history of the college and its association as a champion of the “working man”and therefore the brand name of WM College was born. With a contemporary logo and new colourways that again gave a nod to the arts and crafts era but with a contemporary twist.

Once the brand was established we set about building a new website and improving the digital presence. We have now been retained to deliver the marketing strategy and assist with launching new programmes in the community.