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Understand your Market

Effective marketing starts with understanding the market. We work to an evidence-based approach ensuring our strategies are thoroughly researched and plans are relevant and have impact.

We provide a comprehensive range of research options to help schools and colleges:

  • Fully assess their market position

  • Understand their reputational strengths and weaknesses

  • Develop strategies that reach the right audience

  • Improve perception and engagement

We combine qualitative and quantitative methodologies and draw on our extensive education and research experience to make clear recommendations based on the findings.

Each project is tailored to your specific needs so the recommendations can easily be put into action.

Research Options Include:

  • Reputation and Perception Audits

  • Marketing and PR Reviews

  • Enrolment Trend Analysis

  • Parent/Student Satisfaction Surveys

  • PR Evaluation and Impact Assessment

  • Stakeholder Perceptions

  • Internal and External Communications Reviews

  • Brand Awareness Evaluations

  • Market Share Analysis

  • Feasibility Studies (New Curriculum and Campus Developments)

  • Labour Market Insights/Analysis

We will tailor our approach to meet your organisational and strategic needs.