While FE marketing is our specialism, we have also worked extensively with independent and specialist schools in the UK and Australia.
When we work with schools, we take an evidence-based approach to helping them determine a clear brand position that enables the school to stand out from the competition and achieve its strategic goals.
We are often approached to conduct research for schools, be that parent satisfaction surveys, reputation analysis or market share analysis. However, that work often leads to a deeper relationship which enables us to deliver more comprehensive and effective marketing support. Schools marketing is becoming increasingly competitive, especially in the independent sector, and we can tailor our approach to meet specific measurable objectives such as Sixth Form retention, staff recruitment or reputation reappraisal.
Our flexible way of working means that we can support schools’ existing Admissions and Marketing resources in a range of ways: providing market and audience insights, filling gaps in in-house teams’ expertise, or developing robust marketing plans to attract the right audiences – essential in this highly sophisticated market.
We can also help in-house teams develop proposals to lobby key stakeholders for appropriate marketing funding and advise on how best to demonstrate marketing effectiveness, providing guidance on setting measurable objectives and putting the relevant KPIs in place.
Our existing work with schools includes:
- Forest School
- Millfield School
- Sidcot School
- LVS Ascot
- Loddon School and Foundation
- The Friends Schools Council
In Australia and New Zealand – Fiona worked with
- Kincoppal Rose Bay School (Sydney)
- Melbourne Girls Grammar
- Victoria Catholic Schools Council
- Saint Kentigern School (Auckland)
Contact us for an informal conversation about how we can help improve your marketing and recruitment profile.