Strategy and Planning

We can help your organisation to develop a robust marketing strategy in line with your strategic plan and objectives. We pride ourselves on developing marketing strategies that are easily implemented and deliver results.

We take into account the resource available in your team and budget, as well as the skills and knowledge you have in-house. Each strategy is developed for the organisation – we don’t deliver off-the-shelf packages.

Every strategy and plan is monitored by a robust metrics reporting system to ensure a culture of monitoring and evaluation is embedded within the structure – allowing objective evaluation of impact and the opportunity to develop new approaches as needed.

Our approach to strategic planning will include:

• An assessment of your market position

• A review of your current brand and proposition

• An assessment of current marketing practice (impact and relevance)

• The resources required to deliver (skillset and approach)

• Budget and timelines for delivery.

We can assist with the implementation of the strategy by supporting your in-house team, or working with you to establish a framework and structure for ongoing delivery.