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While many people working in marketing will have completed a marketing degree or professional qualification – there are few training programmes that specialise in education marketing for FE Colleges and schools.

We see the same problems arising in FE and schools marketing – which suggests that mainstream marketing training doesn’t address the specific issues unique to further education and schools.

Our training and workshops are designed around the specific requirements for colleges and schools. They are linked to the recruitment cycle with a deep understanding of the markets and what’s important to them.

Next Workshops

The Complete Guide to College Marketing

October – Date TBC – Chartered Institute of Marketing Moor Hall, Cookham

Join us for this unique workshop unveiling the College Marketing Model which provides a comprehensive framework for structuring and managing your college marketing successfully. The model has been implemented in numerous FE Institutions (GFEs, Sixth Forms, Adult Colleges, Specialist Colleges, Training Providers) with impressive results and long-term sustainable success.  

The workshop will be led by Fiona Carthy and the team from Carthy Communications who have over 25 years of experience in the sector and have been successfully engaged by over 20 colleges, schools and other education-based organisations to review, audit and embed new marketing systems with great success.

Specialist speakers will be joining the panel to share their expertise.

We come across the same issues when we are called in to review the marketing functions in colleges. Hard pressed, reactive teams who are under pressure and firefighting – this all stems back to lack of structure and strategic engagement. We help to bring our model into play starting with the basic housekeeping and then building out to establish a thriving marketing framework owned and understood by the whole organisation. Our success rate is outstanding with all of our clients seeing growth in recruitment and sustainable positioning in the market” – Fiona Carthy (FCIM, MComn, DipCIPR).

Workshop Content

The workshop will be broken down into small segments, which outline each stage of the College Marketing Model including:

  • Establishing an evidence base – market research, insights and benchmarking
  • Understanding your reputation (and evaluating your market position)
  • Strategy and planning – why planning matters and how to get buy-in and engagement from the top and most importantly from college colleagues
  • Brand and identity – not all colleges are the same. How to refine your brand and establish a cogent position in the market that aligns with college strategic objectives
  • Segmentation – not all audiences are the same – differentiating your approach by audience and channel
  • Telling your story – how to articulate your brand and create a compelling brand narrative.
  • Managing your channels – we will do a quick tour around the various channels open to you and how to utilise them in an integrated way leading to greater success
    • Campaigns and Advertising
    • Digital Presence
    • Creative a Content Strategy
    • Relationships and Events
  • Monitoring and evaluation – how to develop a culture of openness and transparency around reporting to help manage impact and understand market trends and marketing ROI.

We will also touch on some college marketing fundamentals including:

  • the recruitment cycle
  • understanding the mysteries of funding
  • building a professional team
  • when to outsource to experts.

Who Should Attend

This workshop is ideal for those with responsibility for marketing in colleges including

  • Vice Principals
  • Directors of Marketing
  • Marketing Managers
  • Marketing Co-ordinators
  • Apprenticeship Marketers


We are delighted to be able to host this event at the home of UK Marketing – The Chartered Institute of Marketing in Berkshire.

There is an online option for those who can’t make it in person, but this event is intended to be delivered in person to allow for more interaction and networking with colleagues.


The workshop will run from 9:30am (registration) until 4:30pm


This workshop is offered at an introductory rate of £450 + vat per delegate (20% discount for two or more bookings from the same organisation) and includes all refreshments, a three-course lunch and access to all the workshop resources.

Book your Place

Register online by clicking the button below and we will send you a link to our online payment portal or we can invoice your organisation directly. To find out more and talk to one of the team email

Other Events

Social Media – ensure your team understand the strategic importance of social media and the tactical and creative skills for successful implementation. Contact us for details on how to book bespoke training for your team.
Digital Marketing – how should you integrate all elements of your digital marketing including Pay Per Click/SEO/Social Media/E-Mailers and of course your website. Contact us to register your interest and we will advise of the next dates.
Brand Development and Positioning – do you really understand the foundations of your brand beyond the logo and brand palette? Join us for this online workshop where we bring on the brand experts to help you shape and articulate your brand with impact and resonance. Contact us to register your interest and we will advise of the next dates.